This e-commerce powerhouse specializes in sunless self-tanning solutions, offering a range of safe, easy-to-use products—including lotions, sprays, and the highly sought-after Mermaid Mousse. With a strong emphasis on delivering consistent color without the risks of tanning beds or excessive sun exposure, this brand has earned acclaim for its safe, affordable, and effective offerings.
Key Business Features:
– Dual Website Strategy: Operating through two dedicated websites—a retail site catering to individual consumers and a professional site targeting tanning business owners—the company generates passive income with minimal marketing efforts. The professional platform offers pro equipment and bulk product, accompanied by resources for entrepreneurial ventures.
– Streamlined Operations: Employing a streamlined business model, product storage, fulfillment, and inventory management are outsourced to a local company, while a dedicated full-time employee handles crucial customer service functions.
– Foundation for Growth: Founded by the seller and cultivated over the years into a recognizable brand with a solid customer base, extensive product reviews, robust SEO, and an established e-commerce infrastructure, this business presents immense potential for expansion.
An Opportunity for Growth:
With the current owner unable to focus on the business due to personal reasons, this presents a golden opportunity for a growth-oriented buyer to harness the brand’s foundation and drive expansion. Possibilities abound, from exploring new sales channels such as Walmart and Amazon to revitalizing past retail relationships with prominent brands like Nordstrom, Forever 21, and Ulta.
An added advantage—the business includes a substantial $250,000 inventory, which holds a potential online resale value of $400,000!
For those eyeing entry or expansion into the lucrative e-commerce tanning industry, this opportunity is ripe with potential.
Act swiftly—this opportunity won’t linger. Reach out to the agent today to explore this lucrative venture in the sunless tanning market!
